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Website Content Brief Form
Company Snapshot
Official business name & tagline
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One‑sentence elevator pitch (what makes you different?)
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Goals & Success Metrics
Primary goal of the new content (e.g., generate leads, educate, sell online)
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How you’ll measure success (form fills, calls, sales, etc.)
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Target Audience
Top 1‑3 customer segments (demographics, needs, pain points)
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Any buyer personas you already use
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Brand Voice & Tone
Three adjectives that describe your desired tone (e.g., friendly, authoritative, playful)
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Brand guidelines or style guide link (if any)
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Pages / Sections Needed
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Key Messages & USPs
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Any offers, guarantees, or stats to highlight
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SEO & Keywords
Core keywords (if known) or topics you want to rank for
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Geographic targets (cities, regions)
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Competitors & Inspiration
2‑3 competitor URLs (what to beat or avoid)
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Assets You’ll Supply
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Compliance / Must‑Include Items
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Contact Details
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Anything Else?
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Home
About Us
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GHOSTWRITING
EDITING
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Contact
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